L InteMobile Intelligence and Mobility

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Communication

FOUR-WHEEL GUIDE - Reporters Userinfocard Mobile Technology

Challenge

The challenge proposed by the Company in April with the Intemobile was to customize and extend the functionality of an application of existing mobile information guide for Four Wheels.


Solution Overview

The solution aims to explore the use of mobile technologies in data collection for the Guide. Reporters who are scattered throughout the country in possession of a PDA, enter into forms of research information of tourist spots, hotels and restaurants, on line and send via phone to the wording of Editora Abril.

Other features that are being used is the geo-referencing of the attractions, because the equipment has the function of GPS (Global Positioning System), this technology will provide the exact location of the attraction.

Also contemplated is the function of capturing pictures, and improving quality in the visualization of information collected.

Technical Information

Equipment: Motorola MC35;
Software: Operating system Windows Mobile 5.0 / 6.0;
GPRS data transmission on-line;
Integrated GPS: Geo-referencing integrated software;
Integrated camera: Collection of photos integrated form.

Editora Abril
Editora Abril a Brazilian publisher, based in Sao Paulo, part of the Group in April. Founded in 1950 by Victor Civita as Editora Abril, Abril Group is one of the largest and most influential media groups in Latin America. Throughout its history it has expanded and diversified its operations and now provides multi-platform content.
According to the company, today April publishes more than 350 titles, which reach 23 million readers. The printer uses digital processes and prints about 350 million magazines a year. With all its sites, reaches about 1 billion pageviews a month, and viewers of MTV reach seven million a month. Publishers Scipione Attica and produced more than 4,300 titles.



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